Why CFOs Are Betting Big on Organic Growth and Acquisitions in 2025

In the ever-evolving landscape of corporate finance, Chief Financial Officers (CFOs) are making strategic decisions that reflect a nuanced understanding of growth and investment. According to a recent Gartner Finance survey, a significant majority of CFOs are prioritizing organic growth and acquisitions as key areas for capital allocation in 2025. 

This focus on organic growth indicates a commitment to enhancing internal capabilities and expanding market share through existing operations. Simultaneously, the emphasis on acquisitions suggests a strategic approach to growth by integrating complementary businesses and technologies.

The rationale behind these priorities is multifaceted. CFOs are navigating a complex economic environment marked by technological advancements, regulatory changes, and shifting consumer behaviors. Investing in organic growth allows companies to innovate and adapt from within, fostering resilience and long-term sustainability.

Acquisitions, on the other hand, offer opportunities for rapid expansion and diversification. By acquiring businesses that align with their strategic objectives, companies can quickly enter new markets, access new customer segments, and acquire valuable intellectual property.

This dual approach to growth underscores the evolving role of the CFO. Beyond traditional financial stewardship, CFOs are increasingly involved in shaping corporate strategy and driving transformation. Their decisions on capital allocation are pivotal in positioning companies for success in a dynamic business landscape.

As we move further into 2025, the emphasis on organic growth and acquisitions reflects a proactive and balanced approach to achieving sustainable growth. CFOs are not only managing financial performance but also steering their organizations toward a future of innovation and competitiveness.

This article is based on insights from the Gartner Finance survey, as reported by CFO Brew.