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CFO Playbook: Navigating M&A in 2025 with Agility and Precision

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June 9, 2025

After a turbulent period marked by economic uncertainty and fluctuating deal volumes, the M&A landscape in 2025 is showing signs of resurgence. Recent data indicates that dealmaking activity has increased, with North American M&A deals up by 9.8% year-over-year in count and 16.4% in value, totaling over $2 trillion in 2024 .

As CFOs stand at the helm of this evolving environment, strategic agility and informed decision-making are paramount.

1. Embrace Alternative Deal Structures

Traditional M&A routes are being complemented by innovative structures. In the 2024 M&A Trends Survey, 51% of respondents pursued alternative financing sources such as non-bank and non-traditional lenders, while 46% embraced deal structures beyond M&A, including joint ventures and strategic partnerships . These approaches offer flexibility and can be tailored to specific strategic objectives.

2. Leverage Technology in Dealmaking

The integration of advanced technologies, particularly Generative AI and data analytics, is transforming the M&A process. A significant 99% of organizations have begun incorporating these tools into their dealmaking processes, enhancing efficiency and providing deeper insights during due diligence and integration phases .

3. Focus on Strategic Restructuring

Restructuring remains a key strategy for organizations aiming to become more agile and technically enabled. According to the 2024 M&A Trends Survey, 68% of leaders indicated their organizations had restructured since early 2020, with an additional 27% focusing on restructuring in the near term . Such initiatives can position companies to better capitalize on M&A opportunities.

4. Prepare for Regulatory Changes

The regulatory landscape is shifting, with expectations of eased scrutiny under the new administration. This change could facilitate more significant M&A activities, especially in sectors like life sciences and financial services . CFOs should stay informed and adaptable to navigate these evolving regulations effectively.

5. Capitalize on Market Optimism

Executive sentiment towards M&A is optimistic, with 83% anticipating an increase in deal volume over the next 12 months . This positive outlook suggests a fertile ground for strategic acquisitions and partnerships.

The M&A landscape in 2025 presents both challenges and opportunities. By embracing alternative deal structures, leveraging technology, focusing on strategic restructuring, preparing for regulatory changes, and capitalizing on market optimism, CFOs can navigate this dynamic environment with confidence and precision.

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